URDigital Tech believes that a website's success hinges on its capacity to generate top-notch leads for businesses. Hence, their offerings extend beyond crafting exceptional, mobile-responsive websites. They also employ various well-established search engine marketing techniques to channel qualified traffic to their clients' websites. Their expertise spans both organic search engine optimization (SEO) and pay-per-click (PPC) advertising strategies, aiding businesses in enhancing their online presence and efficiently engaging with customers on Google's search engine results page.

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THE DIFFERENCE BETWEEN SEO & PPC

Search Engine Optimization (SEO) involves a diverse set of strategies utilized by marketing teams to boost organic traffic to websites from search engines such as Google. This entails ensuring the accuracy of local listing data and optimizing on-site content with industry-specific keywords and phrases. Our experts leverage our custom SEO software for WordPress in-house to enhance your site's appeal to both search engines and visitors. Lead generation via SEO can offer a cost-effective alternative for companies compared to traditional and digital advertising avenues.

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Pay-Per-Click (PPC) advertising offers companies a cost-effective method to gain a competitive advantage by crafting targeted ads that appear prominently on search engine results pages. Through the Google Ads platform, we can precisely target users based on demographic factors like location, age, and income, and bid on search terms to anticipate potential customer needs. Consequently, when a user in your vicinity searches for "pizza shops near me," your ad has the opportunity to appear on Google's search engine results page, competing with national chains like Domino's and Papa John's. Additionally, unlike display ads, you only incur charges for PPC ads when users click through to your site.